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Thread: Business Management in Equine Industry

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    Thumbs up Business Management in Equine Industry

    Business Management for the Equine Industry
    by Eastwood, Jensen, Jordon




    Pages: 168
    Publisher:
    -
    Edition:
    2006
    Language:
    English
    ISBN:
    978-1405126069

    Description

    This book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources.Part 2 (Management) goes on to deal with resource management, and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.

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    Many thanks to
    MJ. Enjoy!
    Last edited by Motoko; 3rd October 2012 at 01:44 AM.
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